12 Days Of Startups: Day 7, incentifi

incentifi is a wellness platform that links healthy habits to real-world rewards. It integrates employee wellbeing with lifestyle value by connecting activities like movement and mindfulness to travel savings, cashback, and digital gift card rewards within a closed-loop ecosystem.

The platform allows employees to earn points from wellness activities, which can be redeemed for cashback on travel bookings at wholesale rates or for everyday spending.

Traditional workplace wellbeing and reward programs often lack engagement and fail to drive sustainable behavior change. incentifi addresses this gap by offering a rewards ecosystem where:

Healthy habits result in tangible financial benefits Activities directly translate into savings Movement reduces travel and daily life costs

This system aims to foster higher adoption and deliver measurable ROI for employers through reduced absenteeism and increased engagement.

In 2025, incentifi closed a pre-seed round with a £4m valuation, welcoming strategic investors including James Hardy, who joins as an advisor. Additionally, Chris Burns, a product manager from JP Morgan, has joined the advisory team to enhance UI/UX and guide the product roadmap. These developments position the platform for scale in 2026.

In 2026, incentifi will launch a pilot program in the UK with selected employers to validate product-market fit and impact. Key objectives for the year include:

Full UK launch following pilot success Expansion of partner ecosystem in travel, wellness, and lifestyle sectors Community building through events and collaborations Enhancements to the rewards engine, including new reward features Expansion of advisory and leadership teams in preparation for a seed raise Exploration of global expansion, with a focus on the UAE market

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Based on reporting by techround.co.uk.