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A Chat with Alberto Gil, Co-Founders and E-commerce Expert at Hockerty

Hockerty is recognized for its personalized menswear offerings, utilizing a fully digital experience to democratize bespoke suits. The company integrates advanced technology, including an AI measurement estimator, with traditional tailoring, allowing for…

BBy Brian ShawFeb 04, 20261 min read

Hockerty is recognized for its personalized menswear offerings, utilizing a fully digital experience to democratize bespoke suits. The company integrates advanced technology, including an AI measurement estimator, with traditional tailoring, allowing for extensive customization options such as lapels and lining.

Hockerty emphasizes sustainability by producing on demand, which minimizes waste. The company is known for efficient logistics, making high-quality tailoring accessible and tailored to any body type.

In 2008, the founders experienced tailor-made garment services in Shanghai, which highlighted an opportunity to provide a global service for custom-fit suits and shirts. This led to the creation of Hockerty, aiming to make bespoke tailoring accessible through technology.

Hockerty's core offering is a value proposition centered on perfect fit and full customization. While initially focused on formalwear, the company has expanded its offerings to include casual jackets, jeans, chinos, and personalized sneakers.

Hockerty is recognized for its personalized menswear offerings, utilizing a fully digital experience to democratize bespoke suits.
Brian Shaw · Thehackingpost

The company is committed to leveraging technology in fashion to enhance personalization and accessibility. Innovations include a proprietary body profile tool that eliminates the need for physical measurements, ensuring a precise fit.

Over 17 years, Hockerty has encountered various challenges, with the COVID-19 pandemic being particularly significant. The pandemic necessitated a rapid diversification of production facilities, which ultimately strengthened the supply chain. Ongoing challenges include balancing supply and demand while maintaining sustainability.

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Hockerty plans to further develop its technology to improve customization and fit experiences. The company also aims to expand its product categories and explore increased retail presence to offer made-to-measure experiences in physical locations.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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