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CybersecurityAI-assisted

A Chat with Hakan Yurdakul, CEO & Co-Founder at Market Research Company: Bolt Insight

## Technology: Bolt Insight Platform Overview

CBy Charles NolanJan 27, 20261 min read

Technology: Bolt Insight Platform Overview

Bolt Insight is a technology-oriented market research company focused on integrating consumer feedback into business decision-making processes. The company's main platform, BoltChatAI, utilizes artificial intelligence to facilitate live, interactive conversations with consumers globally, providing rapid and scalable qualitative insights.

Bolt Insight was founded in response to the demand for faster, deeper consumer insights within the market research industry. The company's inception was inspired by the need to enhance decision-making by closely listening to consumer feedback while maintaining quality and flexibility. Bolt Insight was officially launched in 2019, followed by the introduction of BoltChatAI.

BoltChatAI is designed to revolutionize qualitative research by combining real-time AI moderation with multimedia data collection. It allows respondents to use text, video, audio, or photos for responses. Post-conversation, the platform automatically generates customized reports highlighting key themes, quotes, and sentiment summaries.

Features include the ability to create dynamic consumer personas, conduct UX tests, compare market data, and perform trend analysis through Meta-Analysis. BoltChatAI aims to transform raw consumer interactions into actionable insights efficiently and effectively.

Bolt Insight is a technology-oriented market research company focused on integrating consumer feedback into business decision-making processes.
Charles Nolan · Thehackingpost

The market research industry is undergoing significant changes, characterized by increased inclusivity, agility, and strategic importance. AI technologies are enabling deeper consumer engagement, and BoltChatAI is positioned at the forefront of this evolution, bridging qualitative, quantitative, and analytical research.

Introducing BoltChatAI to the market required educating stakeholders about the benefits of AI in qualitative research. The platform focuses on enhancing, not replacing, human researchers. Ethical standards are strictly maintained, with AI training based solely on research-specific data and explicit respondent consent for participation.

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Bolt Insight is expanding its capabilities, aiming to establish BoltChatAI as a strategic insights platform for modern decision-making. Future plans include enhancing features and expanding the company's global presence. The objective is to contribute to the future of research with a focus on speed, fairness, and human-centric approaches.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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