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Cyber Security
Independent · Digital

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A Chat with Tom McNally, Founder at Self-Assessment App: Pie

Pie is the UK's first self-assessment application designed to simplify tax filing. The app provides tools for managing multiple income types, including features such as child benefits, pension contributions, and student loans. It offers free submissions…

HBy Harper FairbanksJun 17, 20251 min read

Pie is the UK's first self-assessment application designed to simplify tax filing. The app provides tools for managing multiple income types, including features such as child benefits, pension contributions, and student loans. It offers free submissions directly to HMRC, with optional add-ons available.

Comprehensive coverage of various income types Direct submission to HMRC Optional add-ons for enhanced functionality

Pie has experienced significant growth, achieving over 50,000 downloads and a 500% increase in customer base quarter-on-quarter. The company has established partnerships with major entities such as Google and eToro and is in discussions with a leading UK bank for exclusive collaboration.

Pie is the UK's first self-assessment application designed to simplify tax filing.

Harper Fairbanks · Thehackingpost

With HMRC phasing out its digital portal, Pie anticipates increased demand for its services. The company is currently undergoing a seed investment round to fund the development of new features, aimed at enhancing tax solutions for the self-employed and expanding into additional markets.

As tax digitization progresses, Pie plans to introduce new product features, the details of which will be announced soon. These enhancements are expected to provide further support to users during the transition to digital tax filing.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).

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