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A Conversation With Ayoola Samagbeyi, CTO Of 9jaPay, Co-Founder Of Canalis Labs And SportsTech22 2026 Judge

Ayoola Samagbeyi serves as the Chief Technology Officer of 9jaPay, overseeing product and engineering initiatives across various markets to enhance access to financial services and technology solutions. Additionally, Samagbeyi is a co-founder of Canalis…

HBy Hazel CaldwellMar 24, 20261 min read

Ayoola Samagbeyi serves as the Chief Technology Officer of 9jaPay, overseeing product and engineering initiatives across various markets to enhance access to financial services and technology solutions. Additionally, Samagbeyi is a co-founder of Canalis Labs, a technology consulting firm that collaborates with startups, financial institutions, and enterprises to develop and scale digital products.

SportsTech Industry Developments in 2026

The sports technology industry is experiencing significant convergence, particularly in the areas of artificial intelligence, wearables, media, and financial technology. This convergence is transforming how sports are consumed and commercialized. Notably, technology is democratizing access, providing grassroots athletes with visibility and offering fans personalized experiences.

Expectations for SportsTech22 Participants in 2026

Participants are encouraged to present solutions that address meaningful challenges, enhance athlete performance, create new revenue streams for clubs, or redefine fan interactions. Scalability and a comprehensive understanding of both technology and the sports industry are crucial.

Entrants should clearly define the problem they are addressing and their target audience. It is important to balance investment in technology with a thorough understanding of user needs. Strategic partnerships are vital for effective distribution and market access.

This convergence is transforming how sports are consumed and commercialized.
Hazel Caldwell · Thehackingpost

Strategies to Differentiate in the Market

Participants should focus on clarity and execution. Demonstrating real-world validation and user adoption, even on a small scale, can significantly enhance credibility and appeal to judges.

Entrepreneurs are encouraged to begin their ventures early and maintain discipline. Consistency, patience, and adaptability are essential for success. Engaging with users frequently can provide valuable insights and prevent misdirection.

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The sports industry holds significant potential due to its universal appeal. Success will depend on the integration of technology, storytelling, and business acumen. Enthusiasm for the innovations presented by this year’s participants is high, and best wishes are extended to all entrants.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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