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CybersecurityAI-assisted

AMC Networks is teaming up with AI company RunwayThe cable company will use AI to generate marketing images and pre-visualize projects.

## AI Integration in Marketing and Pre-Production

HBy Heather LyonsJun 05, 20251 min read

AI Integration in Marketing and Pre-Production

AMC Networks has entered into an agreement to leverage Runway's AI technology for generating marketing images and pre-visualizing projects before production begins.

The AI technology from Runway will enable AMC to create promotional materials and pre-production visuals without the need for physical shoots. This approach aims to streamline the marketing and pre-production processes, potentially reducing the reliance on traditional human labor.

AMC has reported a significant decrease in profits, down to $63 million in its most recent earnings report. By incorporating AI technology, the company anticipates lowering production and marketing costs while maintaining quality standards.

The AI technology from Runway will enable AMC to create promotional materials and pre-production visuals without the need for physical shoots.
Heather Lyons · Thehackingpost

Currently, AMC does not plan to incorporate AI-generated imagery in its television shows. However, AI-generated images will be utilized for promotional purposes and to assist showrunners in evaluating project elements during pre-production.

It remains unclear if AMC has authorized Runway to use its content for AI training, as seen in similar agreements with other studios. Previous reports indicate that Runway's AI models were trained on various media sources without explicit permission.

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Based on reporting by www.engadget.com.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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