Barbie Helped Mitigate Warner Bros. Discovery's Losses as It Bleeds Streaming Subscribers

Barbie WatchSpoilers of the Week | June 17th CCShare SubtitlesOffEnglishThe trade noted, “Like its rivals in the media sector, Warner Bros. Discovery is trying to build new products for streamers while managing the decline of some of its biggest assets, which include the TNT and TBS cable networks,” and noted “streaming proved a bright spot during the period, with direct-to-consumer revenue up 5% thanks to price increases and new partnerships, while ad revenue rose a whopping 30%, as advertisers start moving dollars to chase broadband audiences.” Despite that, the company’s total number of subscribers is down by 700,000 to 95.1 million (it had 95.8 million at the end of Q2)—possibly due in part to the fact that Max now contains most of the content from Discovery+, cutting down on customers who might’ve been subscribing to Discovery+ separately; Warner Bros. Discovery’s earnings press release touted the success of its streaming news service CNN Max, as well as

Based on reporting by gizmodo.com.