Beyond Wearables, What SportsTech Developments Are Worth Keeping An Eye On?
The global sports technology market is projected to grow from €23.7 billion in 2025 to €46.8 billion by 2030, representing a compound annual growth rate (CAGR) of 14.5%, according to market intelligence reports. This growth encompasses areas such as…
The global sports technology market is projected to grow from €23.7 billion in 2025 to €46.8 billion by 2030, representing a compound annual growth rate (CAGR) of 14.5%, according to market intelligence reports. This growth encompasses areas such as analytics software and smart stadium systems.
The U.S. market demonstrates high maturity, particularly in wearables, fan engagement, and analytics, while Europe is experiencing rising investor interest and earlier stages of development.
Transaction Trends in Sports Technology
According to Mergermarket data, the sports analytics sector has seen significant transaction activity, with 25 deals in 2021, peaking at 28 in 2022, and stabilizing at 22 in both 2024 and Q3 2025. Fan engagement and wearables sectors also show substantial transaction volumes, indicating ongoing investor interest.
Valuations highlight the market's potential, with fan engagement and commerce valued at over $31 billion globally, and wearable technology exceeding $11 billion in mature segments.
Changing audience behavior is influencing demand. In China, 66% of sports fans express willingness to pay for virtual reality experiences, prompting developments in virtual tickets and spatial content. Additionally, there is growing demand for in-stadium access to analytics and replays, driving investments in 5G, augmented reality (AR) features, and connected infrastructure.
This growth encompasses areas such as analytics software and smart stadium systems.
The global sports analytics market is expected to expand from €3.1 billion in 2025 to €8.0 billion by 2030, at a CAGR of 20.6%.
Innovative Developments in Sports Technology
The BetterGuard Lite offers a minimalist ankle support solution, weighing 60g and utilizing micro-hydrodynamic technology to prevent ankle injuries. Since its 2023 U.S. debut, it has been adopted by athletes across major sports leagues such as the NBA, NFL, MLS, MLB, and NCAA. Price: $139.
The Ultimate Demo Analyser (UDA) is a browser-based esports performance analytics tool for Counter-Strike 2 players. It provides local analysis without third-party uploads, offering insights such as movement heatmaps and gameplay analysis. UDA aims to democratize performance intelligence for all competitive players.
AI-driven platforms are transforming sports training, decision-making, and officiating. Vision-based motion analysis and digital twin technology are being used to enhance performance evaluation and strategy development. AI-powered officiating assists in maintaining competitive integrity.
SportIQ – Spalding TF-DNA Smart Basketball
The Spalding TF-DNA Smart Basketball offers AI-powered coaching through its supporting app, enhancing shooting accuracy by up to 25%. It has analyzed over 20 million shots and is available on major marketplaces. The smart basketball was recognized as TIME Magazine's Invention of the Year 2025.
Based on reporting by techround.co.uk.