Circle K cuts event administration time by 50% with Tappin
Circle K has optimized its event management operations by implementing Tappin, a Norwegian event technology platform. This integration has resulted in a 50% reduction in event administration time. Tappin provides a unified system for managing the entire…
Circle K has optimized its event management operations by implementing Tappin, a Norwegian event technology platform. This integration has resulted in a 50% reduction in event administration time. Tappin provides a unified system for managing the entire event lifecycle, covering registration, agenda planning, communication, and participant engagement.
Prior to adopting Tappin, Circle K utilized a combination of separate systems and manual processes to handle its events. This included managing registration lists, session schedules, and communication efforts, which required significant time and resources. With Tappin, these tasks are consolidated into a single platform, allowing event staff to allocate more focus to content, creativity, and attendee engagement.
Tappin centralizes the full event cycle, enabling organizers to create branded registration pages, manage ticketing and attendee categories, and send personalized updates via email or SMS. It also supports real-time agenda management and interactive tools such as polls, surveys, Q&A sessions, and direct messaging to enhance engagement. Post-event, organizers can analyze participation metrics and feedback for continuous improvement.
Svein Arve Strand, Director of Global Events at Circle K, noted that Tappin has become integral to the company's modern event strategy, facilitating a consistent experience across various event formats and sizes. This platform reduces the time spent on logistics, enabling teams to focus on delivering value to their audience.
Circle K has optimized its event management operations by implementing Tappin, a Norwegian event technology platform.
The adoption of Tappin by Circle K reflects a broader trend among large enterprises to modernize event operations. This approach emphasizes efficiency, data quality, and hybrid readiness, ensuring consistency across regions and event types.
For Tappin, the partnership with Circle K demonstrates its capability to support complex event portfolios for enterprise-level clients. Ingunn Dahl-Engh, CEO of Tappin, emphasized the platform's mission to make event management effortless and scalable. The collaboration with TGC Capital Partners will accelerate Tappin's global expansion, enhancing its capacity for innovation and reinforcing its leadership in providing virtual, hybrid, and in-person event solutions.
Tappin is a Norwegian event technology platform that integrates registration, communication, engagement, and post-event follow-up into one system. It is designed to facilitate consistent, high-quality experiences for physical, digital, and hybrid events at scale.
Based on reporting by TechBullion.