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Cloudflare Acquires Human Native to Strengthen AI Data Security

Cloudflare, headquartered in San Francisco, has acquired Human Native, a UK-based AI data marketplace. This acquisition aims to enhance data control for content creators in the context of generative AI, addressing issues related to web scraping and bot…

OBy Olivia HarperJan 15, 20261 min read

Cloudflare, headquartered in San Francisco, has acquired Human Native, a UK-based AI data marketplace. This acquisition aims to enhance data control for content creators in the context of generative AI, addressing issues related to web scraping and bot traffic.

Human Native specializes in transforming unstructured multimedia content into licensed, searchable datasets suitable for AI training. The company emphasizes treating data as a valuable asset, supporting developers in building more effective models. A UK video AI firm has transitioned to using Human Native's datasets, demonstrating the benefits of ethical data sourcing.

Historically, the open web functioned on a model where creators produced content, platforms drove traffic, and monetization occurred through ads or subscriptions. However, AI bots are now prevalent, significantly increasing crawl-to-referral ratios and impacting various creators. Cloudflare has introduced AI Crawl Control and Pay Per Crawl tools, allowing site owners to manage bot access and integrate their content into AI datasets. Human Native's integration with Cloudflare's infrastructure is expected to streamline these processes.

Following the acquisition, Cloudflare plans to enhance its AI Index, a subscription system for real-time content updates. This aims to improve data quality for foundational models and agents by reducing spam and duplicate data.

Cloudflare, headquartered in San Francisco, has acquired Human Native, a UK-based AI data marketplace.
Olivia Harper · Thehackingpost

Cloudflare's strategic direction includes adopting x402, a protocol facilitating machine-to-machine payments, developed in collaboration with the x402 Foundation and Coinbase. This protocol is set to enable automated transactions between AI systems and content providers, supporting sustainable monetization models.

The acquisition reflects Cloudflare's focus on AI infrastructure, with an emphasis on developing AI on superior data while ensuring fair control for content creators. Human Native's team will join Cloudflare to further develop these tools, potentially transforming monetization methods in an AI-centric web environment.

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For further details, refer to Cloudflare's official announcement.

Based on reporting by Cyber Security News.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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