DMA And CMA: Why Apple’s New App Store Rules Should Matter To UK Developers
The implementation of the Digital Markets Act (DMA) in the European Union is impacting mobile app distribution, with significant effects on UK developers. Although the UK is not directly governed by the DMA, changes to Apple's policies, which include…
The implementation of the Digital Markets Act (DMA) in the European Union is impacting mobile app distribution, with significant effects on UK developers. Although the UK is not directly governed by the DMA, changes to Apple's policies, which include additional fees and technical adjustments, are influencing developers targeting EU markets.
The Digital Markets Act: A Shift in Platform Policy
The DMA mandates that Apple allows third-party app stores on iOS devices within the EU, providing developers new options for app distribution and payment systems outside the traditional App Store framework. In response, Apple introduced a Core Technology Fee (CTF) of €0.50 for each first annual app install exceeding one million, asserting that this fee supports infrastructure and user safety. Despite criticisms that the fee burdens smaller developers, new iOS distribution channels are emerging in the EU, enhancing developer control over pricing, updates, and user interactions.
UK developers, though not directly subject to the DMA, are experiencing its effects due to their engagement with European markets. Apple's new policies necessitate adjustments to app notarisation and installation processes. Developers in regulated sectors such as fintech and wellness may find alternative distribution channels beneficial for user growth and monetisation, given the restrictions of the App Store.
The UK's Competition and Markets Authority (CMA) is actively overseeing platform operations. In November 2025, the Competition Appeal Tribunal (CAT) rejected Apple's appeal regarding its commission structure in the UK App Store, focusing on the restrictions of in-app payments and potential limitations on competition. The CMA's regulatory initiatives aim to address market dominance, promote user privacy, and enhance digital platform access, influencing the environment for UK developers and tech companies.
The implementation of the Digital Markets Act (DMA) in the European Union is impacting mobile app distribution, with significant effects on UK developers.
New iOS Distribution Models Are Gaining Ground
Several new platforms across Europe offer varied approaches to iOS distribution, such as third-party app stores, sideloading, and SDK wrappers. These platforms aim to reduce fees, facilitate onboarding, and provide developers with more autonomy. Some, like Onside, emphasize compliance and infrastructure to support diverse publishers needing alternative iOS access.
Looking Ahead: Practical Advice for UK-Based Teams
UK developers should explore the new distribution options prompted by the DMA, which is altering expectations around control and monetisation in mobile distribution. Consider the following steps:
Monitor changes in EU app distribution Assess alternative platforms for compatibility with your business model Experiment with new monetisation and payment methods Stay informed about CMA investigations and regulatory developments
As the mobile distribution landscape evolves, early experimentation with these new tools and platforms may offer competitive advantages. Whether the UK adopts similar regulations or not, the rules for mobile apps are changing, and developers who adapt promptly may gain the most benefit.
Based on reporting by techround.co.uk.