Economy|MediaCBS News’ Bari Weiss unveils new strategy amid backlash, viewership lagsThe network is set lean into podcasters bringing on more controversial conservative leaning voices.

CBS News has announced strategic changes aimed at expanding its audience and enhancing its political appeal. The network is set to introduce 18 new commentators and implement staffing adjustments. This initiative is part of CBS's broader strategy to diversify its content offerings and appeal to a wider demographic.

During a recent all-hands meeting, it was revealed that CBS News plans to broaden its media reach by venturing into podcasting. This move is intended to complement its traditional broadcasting efforts and attract a more diverse audience.

New hires include conservative podcasters Niall Ferguson and Patrick McGee, as well as physician Mark Hyman. These appointments aim to diversify the network's content and align with its new strategic direction.

Leadership and Operational Adjustments

Bari Weiss, appointed in October, is leading these changes. Her hiring follows Paramount Skydance's acquisition of The Free Press, a publication Weiss previously led. This acquisition is part of an effort to diversify CBS's political content.

Recent operational changes also include the settlement of a lawsuit involving "60 Minutes" and the appointment of Kenneth Weinstein as ombudsman to address bias concerns.

The network's recent programming decisions have impacted viewership. There has been a notable decline in audience numbers during certain broadcasts. Additionally, CBS Evening News underwent a relaunch with Tony Dokoupil as the new host.

On the financial front, CBS's parent company, Paramount Skydance, reported a 2.6 percent decrease in midday trading. This follows ongoing corporate maneuvers, including takeover bids involving Warner Bros Discovery.

Based on reporting by Al Jazeera.