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Economy|RetailWalmart to phase out synthetic dyes in its US private label food brandsThe big box retailer is the latest company to join a slew of others to cut back on additives under White House pressure.

Walmart has announced its plan to eliminate synthetic dyes from its private-label food products in the United States, including the Great Value and Bettergoods brands, by January 2027.

NBy Nathan ColeOct 01, 20251 min read

Walmart has announced its plan to eliminate synthetic dyes from its private-label food products in the United States, including the Great Value and Bettergoods brands, by January 2027.

The company aims to remove more than 30 additional ingredients such as preservatives, artificial sweeteners, and fat substitutes from its private-label assortment. Reformulated products, ranging from canned and frozen foods to cereals and salads, will begin to be introduced in the coming months.

This initiative is driven by consumer demand for simpler and more transparent ingredients. Currently, 90 percent of Walmart's private-brand foods are free of synthetic dyes.

Reformulated products, ranging from canned and frozen foods to cereals and salads, will begin to be introduced in the coming months.
Nathan Cole · Thehackingpost

Walmart is collaborating with private-brand suppliers to adjust product formulations and source alternative ingredients. The private-label lineup includes Great Value, Marketside, Freshness Guaranteed, and the premium Bettergoods brand.

Walmart's stock experienced a decline on Wall Street, falling by more than 1.9 percent as of noon in New York (16:00 GMT).

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Based on reporting by Al Jazeera.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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