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Economy|Social MediaOpenAI pulls AI video app Sora as concerns grow on deepfake videosThis is first big step by the ChatGPT maker to focus its business on potentially more lucrative areas, such as coding tools.

OpenAI has announced the termination of its social media application, Sora, which was initially launched to facilitate the sharing of short-form videos generated by artificial intelligence. The decision was made public on Tuesday, with assurances that…

NBy Natalie RhodesMar 25, 20261 min read

OpenAI has announced the termination of its social media application, Sora, which was initially launched to facilitate the sharing of short-form videos generated by artificial intelligence. The decision was made public on Tuesday, with assurances that further information regarding the preservation of user-generated content will be provided soon.

Sora was released in September with the objective of engaging users in short-form video creation, similar to platforms like TikTok and Instagram. However, concerns emerged regarding the potential misuse of AI technology, particularly in the creation of nonconsensual images and realistic deepfakes.

In response to these concerns, OpenAI implemented stricter controls on AI-generated content involving public figures. This action followed feedback from various stakeholders, including family estates and professional unions.

Sora was released in September with the objective of engaging users in short-form video creation, similar to platforms like TikTok and Instagram.
Natalie Rhodes · Thehackingpost

The closure of Sora signifies a strategic shift for OpenAI, as the company redirects its focus towards more profitable ventures such as coding tools and services for corporate clients. This move comes in anticipation of a potential stock market debut.

The decision also impacts a previously announced $1 billion collaboration with Disney, which involved the use of over 200 Disney characters in AI-generated content. Sources indicate that the transaction was not finalized, and no financial exchange occurred.

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Based on reporting by Al Jazeera.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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