Fakespot Chat, Mozilla’s first LLM, lets online shoppers research products via an AI chatbot

Earlier this year, an AI agent that will help consumers as they shop online by answering questions about the product or even suggesting questions that could be useful in your product research.

There’s some irony in using AI to combat the scourge of fake reviews, which are today also often crafted using AI technology, like GPT. As it believed contained AI-generated text from across more than 15,000 properties in its system. The U.S. Federal Trade Commission has

But Fakespot has been using AI, including generative AI technologies, to make the online shopping process more trustworthy, not less. For instance, it launched a generative AI feature called last year, that could replace the need for reading reviews by writing up its own summaries of a product’s positives and negatives. The feature was trained on billions of data points, with the model itself using five different models under its hood, the company said.

This week, Fakespot Chat launched into testing, allowing shoppers to ask an AI chatbot about a product they’re considering, similar to how you could ask a salesperson for help if you were shopping in a physical store in the real world. The technology uses AI and machine learning to sort through the product reviews, sorting real from fake, to answer the user’s questions. The information from your chat session is saved to improve the experience for others, Mozilla notes, but users don’t have to create an account or divulge personal information for the experience to work.

focused on creating an independent open source AI ecosystem. It also hosted its first which encouraged builders to compete for prize money by creating trustworthy AI solutions.

Mozilla admits its new AI chatbot may not always get things right, so it invites users to submit

Based on reporting by techcrunch.com.