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Focus on Qiong Liquor – Successful Hosting of Qionglai International Fine Spirits Festival & 2025 IWSC Spirit Judging in China (Qionglai)

## Event Overview: Qionglai International Fine Spirits Festival and IWSC Judging

HBy Harper FairbanksOct 13, 20252 min read

Event Overview: Qionglai International Fine Spirits Festival and IWSC Judging

From September 23 to 27, 2025, Qionglai, Sichuan, hosted the China Spirits and Rice Wine Competition. This event was organized by the Sichuan Provincial Alcoholic Beverage Association, Qionglai Municipal People's Government, and the IWSC International Wine & Spirit Competition committee, and facilitated by Beijing International Wine & Spirit Exchange. The competition served as a platform for international collaboration and exchange among industry professionals.

The 2025 IWSC Spirit Judging in China marked a strategic move for Qionglai in the global spirits industry. The event aligns with Qionglai's efforts to adapt to changing market dynamics and policy frameworks, aiming to establish a competitive edge.

The launch ceremony on September 23, at the China Spirits Industry Dream Workshop, saw participation from key officials and industry leaders, including:

Jinyou DU, Deputy Secretary-General, Chengdu Municipal People's Government Gang LIU, Secretary, Qionglai Municipal Party Committee Weixia JIAO, Deputy Director, Decision-Making Consultation Committee, Sichuan Provincial Party Committee Christelle Guibert, CEO, IWSC Committee

Approximately 300 attendees, including government leaders, industry representatives, and media guests, participated in the event.

From September 23 to 27, 2025, Qionglai, Sichuan, hosted the China Spirits and Rice Wine Competition.
Harper Fairbanks · Thehackingpost

The judging panel, led by IWSC CEO Christelle Guibert, included Master of Wine Antony Moss MW and Zhong Yuchen. The panel consisted of 12 experts conducting blind tastings of various samples. Beijing International Wine & Spirit Exchange supervised sample management and pouring services.

The competition featured entries from 140 distilleries across China, with Baijiu making up two-thirds of the entries. Other categories included Whisky, Brandy, Gin, Vodka, and Chinese Rice Wine.

Medal Distribution and Market Insights

A total of 272 medals were awarded, with international spirits such as Whisky and Brandy representing over one-third of the awards. Whisky has emerged as a significant category, with a compound annual growth rate exceeding 20% over the past decade in China.

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Lai Zhou Distillery received the 2025 IWSC "Special Commendation for Chinese Spirits Producer," winning seven medals including one Gold Outstanding.

Conclusion: Qionglai's Global Aspirations

The hosting of the IWSC International Spirits Competition in Qionglai is a pivotal moment for the city, enhancing its presence on the global spirits stage and promoting industrial and cultural advancements.

Based on reporting by TechBullion.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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