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Founder Of The Week: Julia Maslenikova

Julia Maslenikova is the founder and CEO of 25/8 PR Agency. The agency collaborates with startups and tech companies globally.

LBy Laura MitchellDec 30, 20251 min read

Julia Maslenikova is the founder and CEO of 25/8 PR Agency. The agency collaborates with startups and tech companies globally.

25/8 PR Agency specializes in ensuring that technology companies effectively reach their target audiences, including investors, clients, partners, and media. The agency operates globally, supporting companies in launching and scaling across various markets. The focus is on using PR as a measurable business tool rather than an abstract reputation exercise.

Motivation Behind Founding 25/8 PR Agency

The agency was established to bridge the gap between what founders perceive PR to be and its actual business impact. With extensive experience in tech PR and working with startups, the goal was to create a PR agency that supports startups in achieving their business objectives.

The main challenges included building an international team with exceptional talent and applying a tech-company approach to PR, focusing on metrics and analytics. Demonstrating PR effectiveness in quantifiable terms remains a significant challenge, addressed by aligning PR strategies with business outcomes.

The agency operates globally, supporting companies in launching and scaling across various markets.
Laura Mitchell · Thehackingpost

The agency transitioned from focusing on Eastern Europe and CIS markets to a global reach, requiring a complete transformation in team structure and client acquisition strategies. This shift resulted in initial revenue challenges but ultimately led to substantial growth and the establishment of a strong international presence.

Success is measured by business metrics such as revenue, profit, client retention rate, and referrals. A retention rate above 80% is considered a strong indicator of quality and client satisfaction.

Success is achieved when the business operates independently of the founder, relying on robust structures, processes, and a competent team.

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Continuous experimentation, learning from mistakes, and perseverance are crucial for success in launching a startup.

Future Developments for 25/8 PR Agency

The agency aims to integrate AI tools to enhance efficiency and reduce manual work, with a focus on becoming an AI-based PR agency by 2026.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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