Founder Of The Week: Robert Kraal
Robert Kraal has extensive experience in the fintech sector, having developed and scaled global payment systems at companies such as Worldpay, Google, and Adyen, where he was COO. In 2019, he co-founded Silverflow to enhance payment systems with a…
Robert Kraal has extensive experience in the fintech sector, having developed and scaled global payment systems at companies such as Worldpay, Google, and Adyen, where he was COO. In 2019, he co-founded Silverflow to enhance payment systems with a cloud-native, data-rich platform designed to minimize complexity and support innovation for acquirers, PSPs, and fintechs. His approach is informed by a comprehensive understanding of the limitations of legacy systems and a commitment to building smarter, more resilient infrastructure. As a founder, he prioritizes strategic partnerships and sustainable growth over short-term gains, focusing on transforming the payments ecosystem.
Silverflow is a cloud-native payments platform established in 2019, providing a single API connection to card networks. It aims to streamline processes by reducing complexity and cost, enabling acquirers, PSPs, and fintechs to innovate. The platform focuses on strategic partnerships and evolving technology to build future-ready infrastructure.
The primary challenge faced by Silverflow has been modernizing payments infrastructure and convincing the industry of its necessity. The existing legacy systems, though functional, entail hidden costs and inefficiencies. Overcoming this challenge requires persistence and collaboration, highlighting the business opportunities that smarter, cloud-native systems can offer.
As a founder, he prioritizes strategic partnerships and sustainable growth over short-term gains, focusing on transforming the payments ecosystem.
A significant milestone for Silverflow was its expansion into the US market. This move necessitated refining the platform's value proposition and operations while navigating complex regulations. The experience reinforced the importance of modernizing payment systems and opened up strategic opportunities.
Silverflow plans to expand its presence further in the APAC region, particularly in Singapore. The focus will be on enhancing partnerships with local banks, acquirers, and PSPs, leveraging the platform's capabilities to streamline operations and unlock the potential of payment data. The goal is to make advanced payment processing accessible globally, fostering business growth and innovation.
Based on reporting by techround.co.uk.
