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Founder Of The Week: Zamiha Desai

## Entrepreneurship and Community Platforms

ABy Anna FieldsFeb 24, 20262 min read

Entrepreneurship and Community Platforms

Zamiha Desai received an MBE in 2025 for contributions to the British Asian community and established several community-driven platforms and brands. She developed ProfessionalAsian, a network of over 96,000 members, and RecommendAsian, with over 75,000 women, to connect South Asian consumers with businesses and services. Desai also founded Hey Gorgeous, a shopping event drawing nearly 20,000 visitors, promoting female-founded small businesses. In 2024, she co-founded Luxurist magazine, focusing on long-form narratives within the British Asian community.

Zamiha Desai manages a portfolio of niche businesses within the South Asian community. In 2025, she was awarded an MBE for her services to this community. Her ventures include:

ProfessionalAsian: An online community with over 96,000 members, offering networking and lifestyle products and services. RecommendAsian: A Facebook group of over 75,000 South Asian women, providing recommendations, advice, and community engagement. Hey Gorgeous: A shopping event attracting close to 20,000 visitors, promoting female-founded small businesses. Luxurist Magazine: Launched in 2024, it delivers in-depth stories from the British Asian community.

Desai's businesses initially grew from a need for genuine community-based recommendations. She identified a business-to-business opportunity by creating platforms where businesses could gather consumer insights and engage with target audiences effectively.

Zamiha Desai received an MBE in 2025 for contributions to the British Asian community and established several community-driven platforms and brands.
Anna Fields · Thehackingpost

One major challenge was scaling the businesses without losing the community trust. This was addressed by assigning each brand a distinct role, ensuring sustainable growth without compromising the core principles.

The primary focus is expanding the Hey Gorgeous event to provide more visibility for small businesses beyond social media, facilitating real-life connections and interactions.

Desai emphasizes starting with a genuine problem rather than following trends, building trust before seeking growth, and being adaptable to changes.

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Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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