Galaxy S24 and S24 Plus hands-on: Samsung's AI phones are here, but with mixed resultsThis might be a portent of the year to come.

I’ve never thought of Samsung as a software company, let alone as a name to pay attention to in the AI race. But with the launch of the Galaxy S24 series today, the company is eager to have us associate it with the year’s hottest tech trend. The new flagship phones look largely the same as last year’s models, but on the inside, change is afoot. At a hands-on session during CES 2024 in Las Vegas last week, I was more focused on checking out the new software on the Galaxy S24 and S24 Plus.

Thanks to a new Snapdragon 8 Gen 3 processor (in the US) customized “for Galaxy,” the S24 series are capable of a handful of new AI-powered tasks that seem very familiar. In fact, if you’ve used Microsoft’s CoPilot , Google’s Bard AI or ChatGPT, a lot of these tools won’t feel new. What is new is the fact that they’re showing up on the S24s, and are mostly processed on-device by Samsung’s recently announced Gauss generative AI model , which it has been quietly building out.

Samsung’s Galaxy AI features on the S24

There are five main areas where generative AI Is making a big difference in the Galaxy S24 lineup — search, translations, note creation, message composition and photo editing and processing. Aside from the notes and composition features, most of these updates seem like versions of existing Google products. In fact, the new Circle to Search feature is a Google service that is debuting on the S24 series, in addition to the Pixel 8 and Pixel 8 Pro.

Photo by Sam Rutherford / Engadget That’s already a lot to cover, and I haven’t even gotten to the photo editing updates yet. My colleague Sam Rutherford goes into a lot more detail on those in his hands-on with the Galaxy S24 Ultra, which has the more-sophisticated camera system. In short though, Samsung offers edit suggestions, generative background filling and an instant slow-mo tool that fills in frames when you choose to slow down a video.

Samsung Galaxy S24 and S24 Plus hardware updates

That brings me to the hardware. On the regular Galaxy S24 and S24 Plus, you’ll be getting a 50-megapixel main sensor, 12MP wide camera and 10MP telephoto lens with 3x optical zoom. Up front is a 12MP selfie camera. So, basically, the same setup as last year. The S24 has a 6.2-inch Full HD+ screen, while the S24 Plus sports a 6.7-inch Quad HD+ panel and both offer adaptive refresh rates that can go between 1 and 120Hz. In the US, all three S24 models use a Snapdragon 8 Gen 3 for Galaxy processor, with the base S24 starting out with 8GB of RAM and 128GB of storage. Both the S24 and S24 Plus have slightly larger batteries than their predecessors, with their respective 4,000mAh and 4,900mAh cells coming in at 100mAh and 200mAh bigger than before.

Though the S24s look very similar to last year’s S23s, my first thought on seeing them was how much they looked like iPhones. That’s neither a compliment nor an indictment. And to be clear, I’m only talking about the S24 and S24 Plus, not the Ultra, which still has the distinctive look of a Note.

Photo by Sam Rutherford / Engadget It feels like Samsung spent so much time upgrading the software and focusing on joining the AI race this year that it completely overlooked the S24’s design. Plus, unlike the latest iPhones, the S24s are also missing support for the newer Qi 2 wireless charging standard, which includes magnetic support, a la Apple’s MagSafe.

I know it’s just marketing-speak and empty catchphrases, but I’m very much over Samsung’s use of what it thinks is trendy to appeal to people. Don’t forget, this is the company that had an “Awesome Unpacked” event in 2021 filled to the brim with cringeworthy moments and an embarrassingly large number of utterances of the words “squad” and “iconic”.

That doesn’t mean what Samsung’s done with the Galaxy S24 series is completely meaningless. Some of these features could genuinely be useful, like summarizing transcriptions or translating messages in foreign languages. But after watching the company follow trend after trend (like introducing Bixby after the rise of digital assistants, or bringing scene optimizers to its camera app after Chinese phone makers did), launching generative AI features feels hauntingly familiar. My annoyance at Samsung’s penchant for #trendy #hashtags aside, the bigger issue here is that if the company is simply jumping on a fad instead of actually thoughtfully developing meaningful features, then consumers run the risk of losing support for tools in the future. Just look at what happened to Bixby.

Samsung Galaxy S24 series$800+ at Samsung

Based on reporting by www.engadget.com.