Gaming Is No Longer A Niche, It’s A Dominant Medium
New research from ELVTR indicates a significant shift in the role of gaming within the attention economy. The survey, conducted with 1,000 adults globally, highlights gaming's central position alongside social media, surpassing traditional media formats…
New research from ELVTR indicates a significant shift in the role of gaming within the attention economy. The survey, conducted with 1,000 adults globally, highlights gaming's central position alongside social media, surpassing traditional media formats such as television.
ELVTR's CEO, Roman Peskin, notes that gaming now requires extensive focused engagement, influencing how individuals relax, socialize, learn, and work. Data indicates that Gen Z engages more with gaming than television and almost as much as social media, positioning gaming as a primary component of the attention economy.
Impact of Gaming During Holidays and Rituals
According to ELVTR's findings, gaming competes with traditional rituals, with 86% of respondents planning to engage in gaming during holidays. Seasonal gaming events have become significant cultural fixtures, influencing how individuals plan their time.
The survey reveals that the majority of gamers report positive mental health benefits from gaming, such as increased calmness, happiness, and creativity. However, a notable minority experiences negative consequences.
39% report gaming during work hours. 26% have skipped social engagements to continue gaming. 28% have delayed essential expenses to purchase games. 6% have experienced relationship terminations due to gaming.
New research from ELVTR indicates a significant shift in the role of gaming within the attention economy.
The results highlight gaming's dual impact as a valuable medium with potential negative implications.
ELVTR's analysis categorizes gamers into risk profiles based on behaviors like work absenteeism and relationship sacrifices for gaming. High-risk gamers often report significant positive outcomes from gaming, suggesting that they derive substantial emotional benefits.
The survey identifies a correlation between gaming intensity and career aspirations within the gaming industry. Individuals heavily engaged in gaming are more likely to pursue careers in game development, streaming, or professional play, influencing educational and training needs.
Broader Implications for Work, Learning, and Culture
The rise of gaming necessitates recognition from employers and educators, emphasizing the need for clear norms and integration into educational frameworks. The gaming industry's choices around design and engagement mechanics have far-reaching effects on users' lives and mental health.
The ELVTR Gamer Effect survey underscores gaming's significant role in shaping time management, stress relief, relationship building, and career planning. Understanding both positive and negative impacts is crucial to navigating the evolving attention economy.
Based on reporting by techround.co.uk.