How Ideally Is Helping Brands Build With People, Not Just For Them
Traditionally, market research has been a lengthy and costly process, often rendering results obsolete by the time they are delivered. To address this challenge, Ideally , a research platform from New Zealand, has expanded its operations to the United…
Traditionally, market research has been a lengthy and costly process, often rendering results obsolete by the time they are delivered. To address this challenge, Ideally , a research platform from New Zealand, has expanded its operations to the United States after working with global brands such as Burger King, Bonds, and Google in Australia and New Zealand.
In support of its U.S. expansion, Ideally has appointed Nikkia Reveillac as Fractional Chief Brand & Strategy Officer. Reveillac brings significant experience from roles such as Global Head of Research at Twitter and Global Head of Insights at Netflix. She has also held senior positions at Colgate-Palmolive. Her diverse background and expertise are expected to enhance Ideally's strategic positioning in the U.S. market.
Ideally focuses on providing fast, inclusive, and actionable consumer insights. The platform utilizes AI-assisted tools to deliver overnight insights from diverse and validated audiences, enabling companies to make informed decisions quickly. A key feature is its modern approach to Attitude & Usage studies, which are conducted in days rather than months.
Burger King quickly validated new burger concepts and loyalty messaging. Bonds successfully tested Robert Irwin as an ambassador, achieving significant campaign impact. Rémy Cointreau used Ideally to test packaging for a new American whiskey, reaching a decision within three days.
Traditionally, market research has been a lengthy and costly process, often rendering results obsolete by the time they are delivered.
According to co-founder Joshua Nu’u-Steele, Ideally aims to enable brands to build collaboratively with consumers, rather than for them, by making insights accessible and dynamic.
Ideally's platform is designed to democratize insights, allowing businesses of all sizes to engage in effective idea iteration. This approach is particularly relevant in the U.S., where rapid innovation is necessary in a market characterized by high consumer scrutiny and the potential for reputational challenges. By facilitating swift and reliable consumer feedback, Ideally aims to serve as a valuable resource for brands seeking to mitigate risks before public release.
Reveillac’s appointment underscores Ideally’s commitment to credibility and leadership as it expands in the U.S. With her extensive experience in shaping brand strategies and fostering team dynamics, she is expected to play a crucial role in navigating the complexities of the modern market landscape.
Based on reporting by TechBullion.