IWD 2026, The Women Who Move Us: Olga Ukrainskaya, Technical Marketing Manager
## Professional Journey in the Tech Industry
Professional Journey in the Tech Industry
Born in the USSR, I began my career in a large engineering company focusing on embedded hardware and software. Over eight years, I evolved from a Sales Support Specialist to a Marketing Manager, bridging technical and non-technical audiences through effective communication.
Career Milestones and Leadership Development
Between 2013 and 2018, I transitioned into a regional marketing role, emphasizing data-driven marketing strategies. This shift was pivotal, leading me to pursue an MSc in Digital Marketing. Currently, I integrate CRM operations with marketing strategy, leveraging AI tools to enhance customer engagement.
Despite advancements, women hold only 26.7% of tech jobs, and occupy 11% of executive roles. I addressed these challenges by focusing on technical competence and data-driven decision-making.
Women-led tech communities and structured mentorship programs are fostering growth and collaboration. The UK government's Women in Tech Taskforce, launched in December 2025, exemplifies serious support for women in technology.
There is a need for increased trust in women to lead technical projects. Addressing biases that affect promotion and visibility is crucial for fair evaluation and leadership opportunities.
Born in the USSR, I began my career in a large engineering company focusing on embedded hardware and software.
The UK economy could benefit significantly from retaining women in tech. Over the next five years, increasing the number of women founding tech startups and leading technical ventures is essential.
Focus on acquiring technical skills relevant to your field. Start developing your expertise early and connect it to business outcomes. Confidence follows competence.
A former manager in tech engineering exemplified strong leadership, inspiring my management style.
Martech.org is a valuable resource for staying informed about marketing technology developments.
"If you knew you had 30 mistakes left to make before everything finally worked out, how hard would you try to make sure you actually made them?" This emphasizes that mistakes are part of progress.
I successfully managed the design of a custom CRM module, aligning user needs with technical development.
Morning rituals, including a workout, help maintain energy and focus throughout the day.
Based on reporting by techround.co.uk.