Max and AMC's Content-Sharing 'Experiment' Is Just the Beginning

Interview With the Vampire attracted WatchThe New M3-Powered iMacs Are Triggering Serious Deja Vu CCShare SubtitlesOffEnglishThe trade noted that during its third-quarter earnings call for 2023, AMC Networks reported “viewership increases on AMC+” for, of course, Interview, as well as the adjacent Anne Rice Immortal Universe series Mayfair Witches (which was not one of the shows temporarily picked up by Max) and Fear the Walking Dead. AMC Networks CEO Kristin Dolan said this “bundling” approach will be part of its strategy moving forward, which ties into its plans to focus more on creating content. “Our goal here is really to be a lean, mean distribution machine to create great content and get it out everywhere we possibly can,” Dolan said, which angles the much smaller AMC+ (11.8 million subscribers, according to Variety) as less of a competitor to Max (The Warner Bros. Discovery-owned HBO has a similar but separate deal with Netflix, which is why you can see shows like Insecure and Six Feet Under on both Max and Netflix now. Speaking to the Wrap, Bloys said, “We’re experimenting a lot ... When an HBO show, like a library title, goes co-exclusive with Netflix, you’re exposing the show to a new ecosystem.”

Based on reporting by gizmodo.com.