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Meet Harriet Noy, CEO and Founder of Hazaar

Hazaar is a UK-based marketplace designed for students, offering a platform for brands to engage with the student demographic. The platform focuses on affordability, accessibility, and sustainable consumption by selling archive and unsold stock, thereby…

BBy Ben EmersonFeb 20, 20261 min read

Hazaar is a UK-based marketplace designed for students, offering a platform for brands to engage with the student demographic. The platform focuses on affordability, accessibility, and sustainable consumption by selling archive and unsold stock, thereby aiding brands in clearing inventory while providing students with cost-effective, high-quality products through themed drops.

Hazaar operates as a curated ecommerce platform targeting UK students and recent graduates. Students gain access by registering with their university email, allowing them to participate in limited-time product drops that include unsold or archive items from brands such as Oh Polly, Kaiia the Label, Public Desire, Art of Football, and Osprey. These drops are themed around significant student events like moving into halls, Freshers’ Week, exam season, and graduation, offering new products at affordable prices.

All brands featured on Hazaar are verified to ensure authenticity and quality, thus eliminating the risks associated with peer-to-peer resale apps. For brands, Hazaar provides a sustainable method to monetize excess stock, reach over 23,000 verified students, and cultivate early brand loyalty without impacting full-price collections.

Hazaar is a UK-based marketplace designed for students, offering a platform for brands to engage with the student demographic.
Ben Emerson · Thehackingpost

Hazaar aims to establish itself as a central community for students, offering participation opportunities. An ambassador program is being launched to enable students to develop skills, gain experience, and contribute to the platform's growth.

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Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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