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Meta will start requiring disclosures for political ads manipulated with AI

In 2024, Meta will begin requiring advertisers running political or issue ads on its platforms to disclose when their ads are “digitally created or altered” through the use of AI.

LBy Lucas NorwoodNov 08, 20231 min read

In 2024, Meta will begin requiring advertisers running political or issue ads on its platforms to disclose when their ads are “digitally created or altered” through the use of AI.

Facebook and Instagram ads about elections, politics and social issues will soon require the extra step, which advertisers will handle when they submit new ads.

Advertisers will need to make the disclosures when an ad “contains a photorealistic image or video, or realistic sounding audio” that falls into a handful of categories.

Meta’s new rules are designed to rein in , a searchable database that collects paid ads on the company’s platforms.

Meta’s new rules are designed to rein in , a searchable database that collects paid ads on the company’s platforms.
Lucas Norwood · Thehackingpost

“Advertisers running these ads do not need to disclose when content is digitally created or altered in ways that are inconsequential or immaterial to the claim, assertion, or issue raised in the ad,” Nick Clegg, Meta’s President of Global Affairs, wrote in a press release.

The new policy around social and political issue ad disclosures follows the news that Meta would . The tools allow advertisers to quickly generate multiple versions of creative assets and easily adjust images to fit various aspect ratios, among other uses.

Those AI tools are now off limits for campaigns related to politics, elections and social issues, as .

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Lawmakers were already scrutinizing the intersection of AI and political advertising. Earlier this year, Senator Amy Klobuchar (D-MN) and Rep. Yvette Clarke (D-NY) introduced

Based on reporting by techcrunch.com.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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