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Miguel de la Roca and Hugo Rodríguez Create Platform to Connect International Companies with Vetted Latin American Agencies Through Transparent Model

NegOcean is a platform developed to connect international businesses with vetted agencies in Latin America. The platform offers a transparent bidding and evaluation mechanism to facilitate partnerships between companies and Latin American service…

LBy Laura MitchellJan 28, 20261 min read

NegOcean is a platform developed to connect international businesses with vetted agencies in Latin America. The platform offers a transparent bidding and evaluation mechanism to facilitate partnerships between companies and Latin American service providers.

Addressing Partner Selection Challenges

Companies entering Latin American markets often face challenges in selecting business partners due to unfamiliarity with local systems, difficulty in assessing reputations, and limited information on privately held firms. NegOcean aims to mitigate these issues by providing a structured platform for evaluating and engaging with agencies.

NegOcean employs a verification process that assesses agencies based on operational years, client references, portfolio documentation, team composition, and industry expertise. This approach ensures a baseline of credibility, reducing risk for businesses unfamiliar with regional providers.

The platform facilitates structured bidding processes where companies outline project requirements, and verified agencies submit proposals. Service categories include social media management, paid media campaigns, creative development, and more. This process emphasizes quality over cost, allowing agencies to differentiate based on experience and expertise.

NegOcean is a platform developed to connect international businesses with vetted agencies in Latin America.
Laura Mitchell · Thehackingpost

NegOcean is operational, incorporating systems for agency verification, project management, proposal evaluation, and communication. The platform supports multiple languages and currencies to accommodate international transactions. Future developments include performance tracking systems to enhance agency credibility and reputation.

The platform's launch aligns with trends such as increased acceptance of remote work and nearshoring, with Latin America offering time zone alignment and cultural proximity. The expanding digital advertising market in the region further drives demand for marketing services.

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NegOcean's founders leverage their extensive experience in the Latin American marketing ecosystem to inform platform design and functionality. The platform's success could set a precedent for similar verification models across other service sectors in the region.

Based on reporting by TechBullion.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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