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OpenAI And Booking.com Launch SME AI Accelerator To Help European Businesses Adopt AI

OpenAI and Booking.com have introduced the SME AI Accelerator, a Europe-wide initiative to support small and medium-sized enterprises (SMEs) in adopting artificial intelligence for practical applications in their operations.

KBy Katherine DoyleJan 30, 20261 min read

OpenAI and Booking.com have introduced the SME AI Accelerator, a Europe-wide initiative to support small and medium-sized enterprises (SMEs) in adopting artificial intelligence for practical applications in their operations.

Support for Over 20,000 SMEs Across Europe

The SME AI Accelerator aims to assist more than 20,000 SMEs over the next year by providing free, hands-on training focused on AI applications. The program is accessible to business owners and teams across various sectors, including those without a technical background. It focuses on enhancing productivity, efficiency, and competitiveness through AI tools.

The initiative will be implemented in France, Germany, Italy, Poland, Ireland, and the UK through a combination of in-person workshops and virtual training sessions via OpenAI’s AI learning platform, OpenAI Academy. The participation is free, offering AI upskilling, practical guidance, and support tailored to business needs.

SMEs represent 99 percent of businesses in Europe, though AI adoption is not uniform. While large enterprises have integrated AI into their workflows, smaller businesses face challenges in adoption. In 2025, AI adoption among small businesses was 17 percent, compared to 55 percent among large enterprises (Eurostat).

The SME AI Accelerator aims to assist more than 20,000 SMEs over the next year by providing free, hands-on training focused on AI applications.
Katherine Doyle · Thehackingpost

The SME AI Accelerator seeks to address Europe's AI capability gap, as highlighted by OpenAI data revealing a disconnect between the potential of frontier AI systems and their practical usage.

James Waters, Chief Business Officer at Booking.com, emphasized the importance of building a robust AI ecosystem in Europe to unlock growth and innovation opportunities for businesses of all sizes.

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In the upcoming months, OpenAI and Booking.com will announce national organizations supporting the local delivery of the SME AI Accelerator, along with dates and locations for future events.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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