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Snapchat now has a standalone app for making gen AI augmented reality effectsSnap's Lens Studio isn't just for professionals anymore.

Snapchat has released a new standalone application for the creation of augmented reality (AR) effects. This development allows users to craft their own AR lenses using generative AI technology.

NBy Noah KensingtonJun 05, 20251 min read

Snapchat has released a new standalone application for the creation of augmented reality (AR) effects. This development allows users to craft their own AR lenses using generative AI technology.

Snap has introduced an updated version of its Lens Studio software, now available as both an iOS app and a web version. This platform enables users to create AR lenses using text prompts and simple editing tools, and to publish these lenses directly to Snapchat. Previously, Lens Studio was accessible only as a desktop application for developers and AR professionals.

The new app offers a range of face-altering and body-morphing effects powered by generative AI. It includes AI-powered tools for transforming faces, bodies, and backgrounds with detailed text prompts. The app provides several templates and simpler filters, utilizing popular Snapchat effects such as face cutouts and Bitmoji animations.

This new version of Lens Studio is expected to attract a broader range of creators. Current and new users can benefit from Snapchat's monetization programs, such as the Lens Creator Rewards program, which compensates creators for popular AR effects.

Snapchat has released a new standalone application for the creation of augmented reality (AR) effects.
Noah Kensington · Thehackingpost

The more accessible version of Lens Studio is anticipated to enhance Snap's competitive position in the AR space. The availability of this app could appeal to developers and creators interested in AR technology, particularly in light of similar platforms being discontinued by competitors.

This release aligns with Snap's ongoing efforts to innovate in AR technology, including the development of standalone AR glasses and collaboration with major developers for glasses-ready effects.

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Note: Jim Lanzone, the CEO of Engadget’s parent company Yahoo, joined the board of directors at Snap on Tue, Sep 12, 2024. Coverage of the company remains independent of any external influence.

Based on reporting by www.engadget.com.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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