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Sport|BasketballNBA signs AI deal with Alibaba ahead of preseason games in ChinaAlibaba Cloud named cloud computing and AI partner of NBA China as the basketball league returns after six years.

The National Basketball Association (NBA) has entered a multiyear partnership with Alibaba, a prominent Chinese e-commerce company. The collaboration marks the NBA's return to the Chinese market since 2019, as two preseason games are scheduled in Macau.

VBy Vanessa RayOct 09, 20251 min read

The National Basketball Association (NBA) has entered a multiyear partnership with Alibaba, a prominent Chinese e-commerce company. The collaboration marks the NBA's return to the Chinese market since 2019, as two preseason games are scheduled in Macau.

Alibaba Group announced that it will provide artificial intelligence (AI) and cloud computing services to enhance the fan experience on the NBA app in China. As part of this agreement, Alibaba Cloud is designated as the official cloud computing and AI partner of NBA China.

The NBA is set to play two preseason games in Macau on Fri, Oct 6, 2023 and Sun, Oct 8, 2023 . This event is part of a five-year contract with Sands China, a subsidiary of Las Vegas Sands. The games are significant as they represent the NBA's first appearance in Macau, the world's largest gambling hub.

The National Basketball Association (NBA) has entered a multiyear partnership with Alibaba, a prominent Chinese e-commerce company.
Vanessa Ray · Thehackingpost

The NBA's return follows a hiatus due to previous controversies related to the 2019 Hong Kong protests. The NBA had faced broadcast suspensions and the loss of corporate sponsors in China after comments made by a Houston Rockets executive in support of the protests.

The games will take place at the Sands Venetian property. Notable attendees include NBA celebrity Shaquille O’Neal. The Brooklyn Nets, owned by Alibaba chairman Joseph Tsai, will compete against the Phoenix Suns in sold-out matches at the venue.

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This season, attention is also on Yang Hansen, a 7-foot-1 (216 cm) Chinese rookie drafted by the Portland Trail Blazers. He expressed enthusiasm about the NBA's return to China, indicating hope for future games to be held there.

Based on reporting by Al Jazeera.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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