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Startup Of The Week: NatureMetrics

NatureMetrics specializes in global nature intelligence technology. The company employs environmental DNA (eDNA) to identify elusive species and generate data for biodiversity impact assessments. Through eDNA biodiversity monitoring, companies can…

SBy Sean AveryOct 06, 20251 min read

NatureMetrics specializes in global nature intelligence technology. The company employs environmental DNA (eDNA) to identify elusive species and generate data for biodiversity impact assessments. Through eDNA biodiversity monitoring, companies can meet targets and improve reporting accuracy.

NatureMetrics is a company focused on gathering biodiversity data through eDNA sampling. By analyzing genetic material from air, soil, and sediment, the company can assess entire ecosystems and identify numerous species simultaneously. This technology allows for the detection of biodiversity at scale, including rare or hidden species that traditional surveys may overlook. The company provides one-time sampling kits or ongoing consultancy services to help businesses measure their biodiversity impact.

NatureMetrics stands out as a viable method for accurate biodiversity measurement. By integrating DNA analysis with AI-driven insights, it generates reports more quickly and accurately than other methods. Notably, NatureMetrics can detect rare or hidden species, offering companies and governments a more comprehensive understanding of biodiversity. The company has raised over $30 million from investors, including BNP Paribas and Systemiq.

The company employs environmental DNA (eDNA) to identify elusive species and generate data for biodiversity impact assessments.
Sean Avery · Thehackingpost

The demand for biodiversity monitoring is increasing as companies are required to regularly report on their environmental impact. In the European Union, approximately 50,000 companies will be mandated to report on corporate social responsibility by 2029, covering environmental effects and Scope 3 emissions. Reports must be independently verified and align with European Sustainability Reporting Standards (ESRS). This growth in reporting requirements creates a significant demand for accurate biodiversity data solutions. NatureMetrics has demonstrated its capability by identifying 70% more fish species at an EDF offshore wind site compared to other methods and assisting Forestry England with extensive biodiversity studies.

For more information, visit the NatureMetrics website at www.naturemetrics.com .

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Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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