Startup Of The Week: Proba

Proba assists agri-tech businesses in reducing emissions caused by fertilizers and measuring the impact of these reductions. Fertilizers are a significant source of indirect (Scope 3) emissions in the agri-food sector, and while reduction methods exist, they are costly and challenging to monitor. Proba enables accurate measurement of emission reductions, facilitating reporting, claims, or trading, thereby supporting sustainable farming initiatives.

Website: proba.earth

Fertilizer use in agriculture significantly contributes to emissions. Although methods to mitigate these emissions are available, they impose financial burdens on farmers, despite benefits being distributed across the food supply chain. Proba addresses this by offering a system to measure, verify, and certify emission reductions, allowing for transparent reporting and compensation for farmers.

Proba's solution enhances the value of crops for businesses focused on sustainability targets and provides a measurable benefit that can aid in recouping the costs of adopting eco-friendly practices. This system also aids fertilizer companies in promoting their products as part of sustainable reporting efforts.

The platform independently verifies and certifies emission reductions, making them applicable for sustainability reporting, aligning with recognized frameworks such as SBTi and the GHG Protocol.

Proba distinguishes itself by employing a methodology to accurately measure and verify agricultural emissions. The platform utilizes science-based methods to quantify fertilizer-related emission reductions, aiding farmers and food businesses in sustainability reporting and project evaluation.

The platform's independent verification process ensures credible and reliable emissions reporting.

The demand for reducing emissions within the agri-food supply chain is increasing, particularly for Scope 3 emissions like transport, waste, and fertilizer use. Fertilizers are notably responsible for a significant portion of these emissions. Proba's ability to convert emission reductions into tradable certificates presents an opportunity for financial transactions within the supply chain, facilitating investment in lower-emission solutions.

As sustainability reporting gains prominence, buyers seek verifiable reductions, making Proba's certifications valuable for demonstrating genuine impact in emission reduction efforts.

For more information about Proba's mission and methodologies, please visit their website at proba.earth .

Based on reporting by techround.co.uk.