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What is the Future of Intelligent Transportation Systems and Digital Transformation for Infrastructure Upgrade: Shireen Bojja Provides Key Drivers

Category: Intelligent Transportation Systems

Category: Intelligent Transportation Systems

Intelligent Transportation Systems Market Growth

Traffic congestion is a significant global challenge, leading to increased travel times, fuel consumption, and financial losses. Intelligent Transportation Systems (ITS) are being adopted to mitigate these issues by enhancing traffic flow and reducing delays. According to Data Bridge Market Research , the global ITS market was valued at USD 28.25 billion in 2022 and is projected to grow to USD 59.12 billion by 2030, with a compound annual growth rate (CAGR) of 9.67% from 2023 to 2030.

ITS utilizes real-time traffic data, smart signal controls, and advanced routing to alleviate congestion and enhance road safety. Technologies such as artificial intelligence, IoT, and big data analytics provide substantial growth opportunities for ITS. Real-time data allows for adaptive signal control and smart routing, improving traffic efficiency and safety across networks.

Shireen Bojja, B2B Engineering Manager at Marathon Power Inc, plays a significant role in the advancement of ITS. With over 12 years of experience, Bojja is recognized for her expertise in power electronics, strategic leadership, and contributions to the traffic industry. The field is experiencing a talent shortage, with a declining number of qualified professionals due to retirements and insufficient new graduates.

Intelligent Transportation Systems (ITS) are being adopted to mitigate these issues by enhancing traffic flow and reducing delays.
Adam Foster · Thehackingpost

Marathon Power, Inc. is a U.S. manufacturer of uninterruptible power systems for traffic and transportation infrastructure. Their ruggedized traffic UPS products are designed for harsh outdoor environments, ensuring reliability for traffic control equipment. The company is ISO 9001 certified and offers customizable designs compliant with regulatory standards such as Caltrans Department of Traffic.

Under Bojja's leadership, Marathon Power developed advanced traffic UPS solutions characterized by digital, microcontroller-based control systems. These support fault prediction, intelligent control logic, and modular power conversion, enhancing system uptime, environmental resilience, and maintenance efficiency. The company's products achieved National Electrical Manufacturers Association ( NEMA TS2 ) compliance, facilitating broader deployment across U.S. Department of Transportation agencies, including Florida DOT.

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These advancements have reduced operational costs and positioned Marathon Power as a leading provider of traffic UPS solutions. Bojja emphasizes the importance of a coordinated approach among stakeholders to address roadway safety challenges effectively. This involves technology developers and government agencies collaborating on standardized infrastructure upgrades, utilizing advanced digital technologies for real-time road condition monitoring.

Based on reporting by TechBullion.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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