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You Can Now Make Direct Purchases Through ChatGPT

OpenAI has introduced a new feature, Instant Checkout, within ChatGPT, enabling users in the United States to purchase items directly from Etsy sellers. This development will soon extend to Shopify merchants, including brands like Glossier, SKIMS, Spanx,…

نBy نضال النعيمOct 01, 20252 min read

OpenAI has introduced a new feature, Instant Checkout, within ChatGPT, enabling users in the United States to purchase items directly from Etsy sellers. This development will soon extend to Shopify merchants, including brands like Glossier, SKIMS, Spanx, and Vuori.

According to OpenAI, over 700 million individuals use ChatGPT weekly, primarily for tasks such as product discovery. The Instant Checkout feature facilitates a seamless transition from browsing to purchasing. Initially, it supports single-item purchases, with plans to enable multi-item baskets in the future.

The feature is free for users, while merchants incur a nominal fee on successful transactions. Prices and product order are unaffected by this system, and products supporting Instant Checkout are not given priority in search results.

When a user inquires about products, such as "best running shoes under $100," ChatGPT presents a list of relevant products. These search results are based solely on relevance and are unsponsored. Products linked to Instant Checkout feature a "Buy" button.

OpenAI has introduced a new feature, Instant Checkout, within ChatGPT, enabling users in the United States to purchase items directly from Etsy sellers.
نضال النعيم · Thehackingpost

Upon selection, users can confirm their shipping and payment details within the chat interface. Current ChatGPT subscribers can utilize saved payment cards, with additional card and express payment options available. Orders are then directed to the merchant, who fulfills them using existing systems. ChatGPT securely transmits customer details to the seller.

Stripe has collaborated with OpenAI in managing transactions and developing the Agentic Commerce Protocol, facilitating communication between AI agents, businesses, and customers during purchases.

Details of the Agentic Commerce Protocol

The Agentic Commerce Protocol, developed with Stripe and merchant partners, allows businesses to maintain their current payment systems while integrating with ChatGPT. Merchants using Stripe can enable this system with minimal code changes. Those employing other providers can participate through Stripe’s Shared Payment Token API or the Delegated Payments Spec, simplifying integration without necessitating process changes.

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OpenAI is open sourcing this technology, inviting developers and businesses to create their own protocol integrations. This initiative aims to encourage a broad range of sellers and developers to connect with ChatGPT for e-commerce.

Based on reporting by techround.co.uk.

AI transparency. This article was produced with the assistance of artificial intelligence and published under human editorial oversight. AI systems can make mistakes. Read how we use AI (EU AI Act, Art. 50).
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